Azera gets the price of navigation right: free
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Azera gets the price of navigation right: free
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Feb 29 2012, 01:33 PM
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Elantra Guru Group: Leader Posts: 3,309 Posts Per Day: 0.62 Thanks Received: 558 Trader Stats: 0 (0%) Joined: 12-August 09 From: Clinton, MA (USA) Member No.: 7,533 Mood: Evil |
I personally love the look of this car. It's just short of the genesis/equus.
When Garmin and TomTom navigation devices cost $199, why should in-dash navigation cost $1,500? Good question. Hyundai has supplied the only correct answer for 2012: It shouldn’t. Navigation is built into the price of the just-announced Hyundai Azera full-size sedan. Virtually all the cockpit tech you’d want is part of the base price: navigation, BlueLink telematics and Mayday assist, voice input, Bluetooth, USB jack, satellite and HD Radio, backup camera, and keyless entry. The only miss on the stardard-tech list is parking sonar. It’s part of the one Azera option, the technology package. The Azera costs $32,000 and that makes it the most tech-rich full-size sedan you can buy for that kind of money. Not many other cars south of the $50,000 price point have both front and rear heated seats, standard, either. -------------------- |
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Feb 29 2012, 01:39 PM
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Post Maniac Group: Lifetimer Posts: 1,916 Posts Per Day: 0.41 Thanks Received: 268 Trader Stats: 1 (100%) Joined: 11-July 11 Member No.: 10,696 Mood: Numb |
Nice move. The price of Nav (and that you often need to buy it packaged with other things you might not want) has irritated me for years.
-------------------- A proud member of the club.
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Feb 29 2012, 03:36 PM
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Power Poster Group: Lifetimer Posts: 297 Posts Per Day: 0.07 Thanks Received: 21 Trader Stats: 0 (0%) Joined: 15-December 11 From: Iowa City, IA Member No.: 11,684 Mood: Exhausted |
I'm completely okay with the way that the Elantra has done its Tech Package, while it includes Navigation, it also includes many other technology features (push-button start, back-up camera, etc). That is something I felt was worth the $2,100 price tag to include in my desired car, and something that other cars (VW in particular) did not do at an affordable price. This is sadly one of the reasons that my parents were far more helpful when looking at the Hyundai than when looking at the VW back in November and December.
-------------------- Warning: Dates in the Calendar are closer than they appear.
Owner of 1 Share of the Green Bay Packers Hawkeye Football Fan for LIFE |
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Feb 29 2012, 04:22 PM
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Outta the way! Group: Leader Posts: 5,972 Posts Per Day: 0.85 Thanks Received: 272 Trader Stats: 4 (100%) Joined: 27-January 05 From: Citrus Heights, CA Member No.: 33 Mood: Cocky |
For a car like the Azera, Genesis, Equus, etc., I think it makes sense to include premium features in the base model. They are luxury cars, most of their customers will want at least some of those features. For the more economy-oriented models (like the Elantra and Accent), those features should be part of a bundle. My mom will probably buy a car in the next six months. She just needs a heater and an AM/FM radio. It would make no sense for her to spend the extra for a fancy nav system or heated seats since she will never use them.
-Roy -------------------- |
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Feb 29 2012, 04:38 PM
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back to basics again Group: Lifetimer Posts: 3,622 Posts Per Day: 0.52 Thanks Received: 248 Trader Stats: 1 (100%) Joined: 27-January 05 From: Katy, Texas Member No.: 52 Mood: Happy |
I am not quite sure where Hyundai is going with the Azera though.
It is only $2000 less than a Genesis sedan, but $12,000 more than the Sonata. I would think a price more like 25-27,000 starting would be better. -------------------- "Those who yell the loudest about how unfair the world treated them are usually the reason for the treatment in the first place". A nurse on a forum I am on |
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Feb 29 2012, 06:00 PM
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Outta the way! Group: Leader Posts: 5,972 Posts Per Day: 0.85 Thanks Received: 272 Trader Stats: 4 (100%) Joined: 27-January 05 From: Citrus Heights, CA Member No.: 33 Mood: Cocky |
True. If I were looking at the Azera, I'd probably just step up to the Genesis. I wonder how the sales numbers have been. I certainly don't see too many on the road.
-Roy -------------------- |
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