Can Hyundai do it?
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Can Hyundai do it?
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Jan 20 2005, 04:11 PM
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Club Founder Group: Admin Posts: 21,359 Posts Per Day: 3.03 Thanks Received: 2809 Trader Stats: 16 (100%) Joined: 23-December 04 From: Maryland Member No.: 1 Mood: Okay |
Hyundai's goal is to become a top 5 world automaker in the next few years. Their plan is to take Hyundai upscale and possibly even add a luxury division ala Lexus. They will give their KIA brand a youthful sportier image. So... do you think Hyundai could/will become the next Toyota, Honda or Chrysler?
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Jan 27 2005, 08:21 PM
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Club Newbie Group: Members Posts: 14 Posts Per Day: 0.00 Thanks Received: 0 Trader Stats: 0 (0%) Joined: 27-January 05 From: golden, co Member No.: 103 |
given enough time, I think that they are a strong contender, and could do it.
-------------------- A proud member of the club.
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Jan 27 2005, 08:37 PM
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Sailin' Man Group: Members Posts: 295 Posts Per Day: 0.04 Thanks Received: 2 Trader Stats: 0 (0%) Joined: 27-January 05 From: Seattle, WA Member No.: 51 Mood: Confident |
If they make the commitment to do this, and maintain their focus, YES.
If they suddenly decide that they are loosing too much money and cheapen up the car or raise the price a bunch, then maybe not. -------------------- Elantrick's 2004 Tidal Wave Blue GT Sporting black with red stripe 17X7.5" Drag wheels, Nitto Neo-Gen 215/40/17 tires, 19.2 rear Sway Bar, Shark Adjustable Short Shifter with lifted frame, 100 watt head lamps, with hid fog lamps wired independent of the Low beams, cold air intake, Edelbrock springs lowered 1.25" with KYB shocks and Tinted Windows. |
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Jan 27 2005, 09:16 PM
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Nanomember Group: Lifetimer Posts: 7,787 Posts Per Day: 1.11 Thanks Received: 57 Trader Stats: 2 (100%) Joined: 27-January 05 From: College Park, MD Member No.: 106 Mood: Blah |
Well, we already have a top 5 automakers, so it also depends on who the competition is. Who are the current top 5 anyway? GMC, Ford, Chrysler, Toyota and Honda? For Hyundai to get into the top 5, one of the current ones has to screw up. Also, Ford, GMC and Chrysler have big truck/SUV markets in the US.
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Jan 27 2005, 10:34 PM
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Sailin' Man Group: Members Posts: 295 Posts Per Day: 0.04 Thanks Received: 2 Trader Stats: 0 (0%) Joined: 27-January 05 From: Seattle, WA Member No.: 51 Mood: Confident |
The top 5 don't have to screw up, they just have to slow down the rate that they improve their products.
-------------------- Elantrick's 2004 Tidal Wave Blue GT Sporting black with red stripe 17X7.5" Drag wheels, Nitto Neo-Gen 215/40/17 tires, 19.2 rear Sway Bar, Shark Adjustable Short Shifter with lifted frame, 100 watt head lamps, with hid fog lamps wired independent of the Low beams, cold air intake, Edelbrock springs lowered 1.25" with KYB shocks and Tinted Windows. |
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Jan 27 2005, 10:50 PM
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Poster Pro Group: Members Posts: 947 Posts Per Day: 0.13 Thanks Received: 1 Trader Stats: 0 (0%) Joined: 27-January 05 From: Hyattsvile, MD Member No.: 62 Mood: Nostalgic |
You know what? Forget being cautious. Hyundai got burned BAD in the mid- and late-1980s by attempting to compete on price alone. They spent the early to mid 90s licking their wounds. For the past six or seven years, they've been concentrating on putting out reasonably good product at an appealing price that would allow them to establish a decently loyal customer base (as is evidenced by their #4 ranking in customer retention by J.D. Power). Hyundai has had FIFTEEN YEARS to ponder how to go about winning back the American public - I've gotta believe that they've thoroughly studied what Japan did in the 80s, learned from the mistakes of folks like Mitsubishi, and have absolutely nailed the quality/value/reputation equation. If nothing else, look at the buzz they've created! That in itself would have been totally unthinkable eight or ten years ago. They've come a long way since then, and I suspect they'll go at least as far in the next few years.
okay, I'll quit with the rabid Hyundai fanboy rant now. You get my point. -------------------- QUOTE(Cite 3) the cops lit us up, but then Cobas was like "what u suckas want?" and biker reached under his coat and the cops were like... "umm nevermind". |
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Jan 28 2005, 02:16 AM
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Power Poster Group: Members Posts: 410 Posts Per Day: 0.06 Thanks Received: 0 Trader Stats: 0 (0%) Joined: 27-January 05 From: RI & CT Member No.: 45 Mood: Accomplished |
Well top 5 in what? Production-wise we're bigger then Honda.
-------------------- A proud member of the club.
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Jan 28 2005, 02:42 AM
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Outta the way! Group: Leader Posts: 5,972 Posts Per Day: 0.85 Thanks Received: 272 Trader Stats: 4 (100%) Joined: 27-January 05 From: Citrus Heights, CA Member No.: 33 Mood: Cocky |
On a worldwide scale, I absolutely think Hyundai can be there in a few years. Their small models sell very well overseas, and I would bet that they are huge in China. Don't forget that China is the fastest growing auto market in the world and the market there is inconcieveably immense.
Stateside, however, people are more reluctant to change. Honda and Toyota will be the go-to import brand for years to come due to their reputation. If Hyundai raises their prices compared to silimar models from those two, I think lots of people will choose the brand they know and trust. And Ford and Chrysler are so strong here as well, especially in the midwest/bible belt. I think it will take much longer to win the US market, but worldwide, I can definitely see Hyundai cracking the top 5 in the next 3-5 years. -Roy -------------------- |
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Jan 28 2005, 03:41 AM
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Club Regular Group: Members Posts: 191 Posts Per Day: 0.03 Thanks Received: 0 Trader Stats: 0 (0%) Joined: 27-January 05 From: Troy, NY Member No.: 75 Mood: Accomplished |
QUOTE (bikerPA @ Jan 27 2005, 10:50 PM) You know what? Forget being cautious. Hyundai got burned BAD in the mid- and late-1980s by attempting to compete on price alone. They spent the early to mid 90s licking their wounds. For the past six or seven years, they've been concentrating on putting out reasonably good product at an appealing price that would allow them to establish a decently loyal customer base (as is evidenced by their #4 ranking in customer retention by J.D. Power). Hyundai has had FIFTEEN YEARS to ponder how to go about winning back the American public - I've gotta believe that they've thoroughly studied what Japan did in the 80s, learned from the mistakes of folks like Mitsubishi, and have absolutely nailed the quality/value/reputation equation. If nothing else, look at the buzz they've created! That in itself would have been totally unthinkable eight or ten years ago. They've come a long way since then, and I suspect they'll go at least as far in the next few years. okay, I'll quit with the rabid Hyundai fanboy rant now. You get my point. I agree with biker. They are not to many car makers out there that put out a quality car at a good price. -------------------- A proud member of the club.
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