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> BMW, Hyundai in talks on engine alliance
Vinnie
post May 4 2012, 10:48 AM
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* BMW, Hyundai may share engine development costs - source

* Hyundai denies holding cooperation talks

* Carmakers face enormous R&D costs to fulfil emission norms

By Hyunjoo Jin and Christiaan Hetzner

SEOUL/FRANKFURT, May 4 (Reuters) - German premium carmaker BMW and South Korean group Hyundai Motor are discussing a possible tie-up in engine development and other areas, a source with direct knowledge of the matter told Reuters.

"The talks are at early stages," the source said on condition of anonymity because the talks were confidential.

Another source told Reuters the two companies had discussed a comprehensive alliance, including jointly developing an engine and sharing development costs equally. He said he had no knowledge of whether the talks were still under way.

German industry publication Automobil Produktion reported on Thursday that Hyundai Motor Group chairman Chung Mong-koo's son and heir apparent, Chung Eui-sun, met top BMW managers in Munich to discuss sharing 1-2 billion euros ($1.3-$2.6 billion) engine development costs.

Neither carmaker would seem to need a deal - a recent global auto industry benchmarking study by Ernst & Young said Hyundai's 10.4 percent operating margin last year was only topped by the 11.7 percent earned at BMW.

BMW, developing a single engine architecture for all three, four and six-cylinder engines, has dismissed speculation it might look to add another technology partner beyond Peugeot , Toyota and possibly General Motors.

"Further co-operation partners are currently not foreseen," chief executive Norbert Reithofer told reporters on Thursday.

A spokesman for Hyundai Motor denied there were alliance talks or meetings between senior company officials, saying: "It is groundless".

Munich-based BMW would not comment on Friday.

The company has openly looked to sell BMW-built engines to rival carmakers and has a history of striking targeted, project-by-project cooperation deals that do not threaten its independence.

Analysts said some form of tie-up with Hyundai would yield benefits, since BMW's 1.6 million vehicle sales base means it lacks the scale effects of an Audi, which can share development costs with parent Volkswagen.

Developing a new generation of conventional and alternative propulsion systems that fulfil stricter EU carbon emission norms in 2020 and beyond are forcing carmakers to spend billions of euros on research and development.

EARTHQUAKE

"Even in the premium car industry you will find increased competition over costs. Enormous investments are required and BMW as a small carmaker relative to Volkswagen will be compelled to cooperate simply to save money," said Stefan Bratzel, Director of the Center of Automotive Management in Bergisch Gladbach, Germany.

"Hyundai is one of the most agile and dangerous competitors in the global mass market car industry today. But any strategic alliance with the Koreans would be tantamount to an earthquake since the Rover disaster still haunts BMW," he said, referring to the 1990s acquisition of the loss-making British carmaker that almost threatened BMW's very existence.

Last February, BMW agreed to expand its long-standing engine partnership with French mass market carmaker Peugeot beyond joint development of small four-cylinder petrol engines to include hybrid electric components.

But Peugeot has been struggling heavily to compete against the likes of Hyundai, losing money and burning billions in cash last year. It chose recently to enter an alliance with rival Opel's parent in the hopes of lowering costs.




source: http://www.reuters.com/article/2012/05/04/bmw-hyundai-idUSL4E8G40B020120504




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slowgls
post May 4 2012, 12:12 PM
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Hmm not sure i would like this or not.It would be nice to have a motor that made good power, but the over engineered German stuff is expensive to fix.


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"This may be true but it is a chrysler sebring which is synonomous with being a p.o.s. car. Personally I gotta say it's getting
really tiring having to clean off the sopping wet panties from my Hyundai Elantra every morning. Bitches love Hyundais."

"Sometimes you wonder how the sperm that made that idiot was the fastest swimmer. . . Must've had a "race motor" in it with nass under the hood. . . " - Alex2013gt
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NevynPA
post May 4 2012, 01:02 PM
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Um, yes, I'd like a Genesis Coupe with a BMW inline 6, please? biggrin.gif That would be wicked sick awesome.


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Ken45
post May 4 2012, 03:04 PM
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BMW no longer makes 4's?
Maybe they got something planned for a smaller car that would use a 4 cylinder engine......
Or maybe Hyundai is thinking of going Rear wheel drive in more of its cars.

Andy?


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Ken45
post May 4 2012, 04:41 PM
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Or maybe Tom knows and is not telling tongue.gif


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Spectre
post Jun 14 2012, 06:23 PM
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This would be an interesting development, but I am afraid that any BMW engines will cost a fortune to fix.


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2004 Hyundai Elantra
K & N Filter, V Power NGK Sparkplugs, 8" Bazooka Tube, Clifford Matrix 12 Security System, Beltronics STI-R Remote Mount Radar Detector, Cheetah GPS Mirror, Clarion NX-602 GPS head unit, Sport Edition A10 wheels, Kumho Sense KR26 tires, Sensen struts, H & R Springs, 18mm Tiburon sway bar, Brakemotive rotors

1991 Mazda Miata Special Edition BRG
'99 1.8L engine swap, Magnaflow Highflow Cat Converter

1995 Ford Ranger 3.0 5 Speed
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