Hyundai to start performance sub-brand?
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Hyundai to start performance sub-brand?
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Oct 16 2013, 11:04 PM
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Club Founder Group: Admin Posts: 21,359 Posts Per Day: 3.03 Thanks Received: 2809 Trader Stats: 16 (100%) Joined: 23-December 04 From: Maryland Member No.: 1 Mood: Okay |
Now this is an interesting development to say the least. Several news sources are reporting that Hyundai will be adding a separate performance sub-brand in the next year or so.
QUOTE Hyundai, the South Korean automaker has finally entered the World Rally Championship (WRC). On the back of i20 hatchback, the company entered the WRC and will compete against the likes of the Ford Fiesta and the Peugeot 208s. The performance-oriented i20 model is also under development, and the WRC-spec i20 could offer the platform for this hatch. The high performance hatch will be introduced alongside the next-generation i20 model. The South Korean automaker will use its return to WRC in 2014 to promote its new performance division. The company's initial focus will be on the European market, where WRC is more common, but it has plans to introduce the go-fast Hyundais under the performance sub-brand in US as well. The performance oriented i20 is expected to come with a turbocharged engine and an all-wheel drive. More models would also join the league, and Veloster Turbo and Genesis Coupe are the probables. It is also speculated that Hyundai is also considering a sporty Elantra GT Turbo. The next-generation Hyundai i20 has been spotted several times during its test rounds across the world, and is expected to be launched in the Indian car market by the next year. The performance oriented i20 is expected to debut in 2015, and its modified version will also be used for the development of Hyundai's 2015 WRC entrant. It is also speculated that the company could also produce more cars from its line up with performance parts. -------------------- |
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Oct 17 2013, 06:52 AM
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That Mitsubishi Guy Group: Leader Posts: 2,568 Posts Per Day: 0.57 Thanks Received: 423 Trader Stats: 3 (100%) Joined: 13-November 11 From: Central MA Member No.: 11,480 Mood: Complacent |
hyundai canada already has dealer-branded eibach parts for some of its models.
-------------------- 2014 Veloster Turbo - racecar
2002 Elantra GLS - DEAD AND GONE DEAD AND GONE |
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1 members thank RPW00Mirage for this post Vinnie | |
Oct 17 2013, 07:09 AM
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Proud GLT Owner Group: Lifetimer Posts: 21,140 Posts Per Day: 3.03 Thanks Received: 633 Trader Stats: 3 (100%) Joined: 11-March 05 From: Brownsburg, IN Member No.: 532 Mood: Hyper |
I've been waiting for this to happen sooner or later.
-------------------- Founding Member of the Indiana Chapter of the Teeny Weeny Club for Secure Adult Males
"Drag racing is for fast cars, and autocrossing is for fast drivers" -Toecutter |
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Oct 17 2013, 08:58 AM
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Sleep is for the weak! Group: Leader Posts: 2,999 Posts Per Day: 0.43 Thanks Received: 197 Trader Stats: 8 (100%) Joined: 2-February 05 From: New Jersey Member No.: 250 Mood: Stressed |
Definitely wish this would come sooner to the states before I need a new car.
-------------------- A proud member of the club.
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Oct 17 2013, 12:48 PM
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GT for life! Group: VIP Members Posts: 6,303 Posts Per Day: 0.90 Thanks Received: 478 Trader Stats: 2 (100%) Joined: 27-January 05 From: Greenville, SC Member No.: 34 Mood: Optimistic |
It certainly has been a long time coming to say the least. Looks promising though!
-------------------- Please consider helping keep the club online and independent. Donate here to help the club.
Current Car: 2013 Hyundai Elantra GT, 6 spd manual w/ the style and tech packages Previous Hyundai's: 2011 Hyundai Sonata SE in Venetian Red; 2006 Hyundai Sonata GLS, 3.3L V-6 in Ebony Black; 2004 Elantra GT, 5 spd manual in tidal wave blue |
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