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ElantraClub - For Elantra Owners and Enthusiasts _ Other Hyundai Models _ Azera gets the price of navigation right: free

Posted by: Vinnie Feb 29 2012, 01:33 PM

I personally love the look of this car. It's just short of the genesis/equus.

When Garmin and TomTom navigation devices cost $199, why should in-dash navigation cost $1,500? Good question. Hyundai has supplied the only correct answer for 2012: It shouldn’t. Navigation is built into the price of the just-announced Hyundai Azera full-size sedan. Virtually all the cockpit tech you’d want is part of the base price: navigation, BlueLink telematics and Mayday assist, voice input, Bluetooth, USB jack, satellite and HD Radio, backup camera, and keyless entry. The only miss on the stardard-tech list is parking sonar. It’s part of the one Azera option, the technology package. The Azera costs $32,000 and that makes it the most tech-rich full-size sedan you can buy for that kind of money. Not many other cars south of the $50,000 price point have both front and rear heated seats, standard, either.

source: http://www.extremetech.com/extreme/120049-hyundai-azera-gets-the-price-of-navigation-right-free-with-the-car?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ziffdavis%2Fextremetech+%28Extremetech%29&utm_content=Google+Feedfetcher

Posted by: benman Feb 29 2012, 01:39 PM

Nice move. The price of Nav (and that you often need to buy it packaged with other things you might not want) has irritated me for years.

Posted by: dirtydave Feb 29 2012, 03:36 PM

I'm completely okay with the way that the Elantra has done its Tech Package, while it includes Navigation, it also includes many other technology features (push-button start, back-up camera, etc). That is something I felt was worth the $2,100 price tag to include in my desired car, and something that other cars (VW in particular) did not do at an affordable price. This is sadly one of the reasons that my parents were far more helpful when looking at the Hyundai than when looking at the VW back in November and December.

Posted by: roydjt Feb 29 2012, 04:22 PM

For a car like the Azera, Genesis, Equus, etc., I think it makes sense to include premium features in the base model. They are luxury cars, most of their customers will want at least some of those features. For the more economy-oriented models (like the Elantra and Accent), those features should be part of a bundle. My mom will probably buy a car in the next six months. She just needs a heater and an AM/FM radio. It would make no sense for her to spend the extra for a fancy nav system or heated seats since she will never use them.

-Roy

Posted by: Blupupher Feb 29 2012, 04:38 PM

I am not quite sure where Hyundai is going with the Azera though.
It is only $2000 less than a Genesis sedan, but $12,000 more than the Sonata. I would think a price more like 25-27,000 starting would be better.

Posted by: roydjt Feb 29 2012, 06:00 PM

True. If I were looking at the Azera, I'd probably just step up to the Genesis. I wonder how the sales numbers have been. I certainly don't see too many on the road.

-Roy